Marinad Creative
BrandrefreshforVelaHotelGroup
A corporate identity and content program that brought hotels across multiple cities under one shared brand language.
Challenge
Each hotel had developed its own logo, colors, and content tone independently — guests didn't recognize the chain as a single brand.
Approach
We rebuilt the brand strategy and positioning, produced a shared identity guideline, and rolled it out across every property through social media, signage, and film production.
Results
- Consistent identity applied across all 9 properties
- A shared brand guideline and content calendar
- A promotional video series used chain-wide
- Client
- Vela Otel Grubu
- Year
- 2024
- Services Used
- Brand StrategyCorporate IdentityVideo ProductionSocial Media
Have a project in mind?
Whether it's a new brand identity or an end-to-end digital transformation — let's figure out where to start, together.
