MarinadGroup

Marinad Digital

DigitalplatformoverhaulforKristalSigorta

An end-to-end redesign that unified policy lookup and quote requests into a single self-service web platform.

Challenge

Customers had to call the call center just to get a quote — the existing site only presented corporate information and supported no transactions.

Approach

We designed a self-service quote flow through a research-driven UI/UX process, built it with custom software development, and improved search visibility through SEO.

Results

  • Online quote requests launched for the first time
  • A marked drop in routine lookup calls to the call center
  • A new mobile-friendly, WCAG-compliant interface
Client
Kristal Sigorta
Year
2025
Services Used
UI/UXCustom Software DevelopmentSEO
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