Marinad Creative
PackagingandidentitydesignforAnadoluÇikolata
We redesigned an on-shelf packaging that blended into competitors, alongside a refreshed corporate identity.
Challenge
The products looked nearly identical to competitors on the shelf, and consumer brand recall was low.
Approach
We rebuilt the brand strategy and developed a new identity and packaging design language.
Results
- Refreshed packaging across the full product range
- Consistent color coding that improved shelf visibility
- An up-to-date brand guideline
- Client
- Anadolu Çikolata
- Year
- 2023
- Services Used
- Brand StrategyGraphic DesignCorporate Identity
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